If you’ve inquired about our wedding pricing since last spring, you’ve received an email back that talks about a la carte pricing. We chose to go this route for so many reasons, but it really boils down to a couple things for us.
1. We are unique.
2. You are unique.
You can roll your eyes at me, go for it! But that’s really what it’s all about when it comes to photography and to your wedding.
We believe we offer a unique service and a unique product. In fact, we offer a lot of different products to showcase the photos we take of you. (More on that next week.)
We joke a bit that Joe is “east coast traditional” and I, Britney, am “relaxed west coast” but it’s really quite true in a lot of our photographs. We believe we offer the best of both styles, and we’re coming to find that coupling consistency and creativity offers our clients a complete service. I tend to follow the light into drama, and Joe tends to catch it on the soft and even side. Our clients end up with both even, flattering portraits and dramatic portraits with flare. And that’s just us.
Moving on, let’s talk about the most popular wedding product: the album. Between Joe and I, we’ve used eight different album companies over the years. Now, each of those companies have several options. In fact, our current album binding company has over 20 options! We offer so many different ways to customize your wedding album. Pricing our “offerings” in a package would limit what we could offer clients. Pricing everything separately gives us the freedom to show you anything!
Or, as a florist says here, “there are so many wonderful flowers out there that just wouldn’t get used if I based everything on packages. I would being doing my clients, and myself, a disservice to offer packages.”
We don’t feel limiting our clients to packages lends to the creative and custom experience we want to offer.
Why should we limit your wedding photography experience? Why would we want to do so? And that brings us to you; you are unique. Odds are, if you’re reading this… you aren’t looking for the cookie-cutter photographer and you aren’t planning a cookie-cutter wedding. You want to personalize your wedding. You want people to remember it! And if that’s the case, why would you want to “order” from us as if you were in front of a menu at McDonald’s?
We used to have packages. We used to then spend a lot of time customizing those for clients during meetings, since they wanted 3 parent albums instead of 2, or they did want save the date cards but not thank you cards, or they needed 9 hours instead of 8. And since it was in a package, it was difficult for our clients to figure out the monetary associations with all these swaps. We decided to do away with packages completely, and now the power to build your wedding photography experience lies with you. You can enhance it with extra products, or leave it at as a base wedding coverage.
Wouldn’t the world be such a boring place if you could only choose from three options?
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